How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 03:16
Perception
People
Processes
Housing market tide is turning as home prices fall in top cities - Fortune
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Good marketing is doing this well.
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Order of selection for 2025 NHL Draft - NHL.com
Price
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
With retail cyberattacks on the rise, customers find orders blocked and shelves empty - AP News